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  • 6 Value Dimensions of Semiotics in Business Applications

    6 Value Dimensions of Semiotics in Business Applications

    Meaning does not reach an audience independently of the form through which it is conveyed. The form of conveyance affects how something is noticed, remembered, inferred, coordinated, and acted upon. The practical value of meaning therefore depends partly on the conditions under which it becomes available to others. Meaning itself is only partly subject to…

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